As I continue to work through the book, “Conscious Capitalism,” I came across a great example of how companies, when “conscious,” focus on more than just shareholder return. They focus on the entire system in which they operate and seek a “Win 7” outcome where customers, employees, suppliers, community, environment, and investors (indeed, all of society, for why else would governments allow companies to exist as entities if it weren’t for some net societal benefit?) all receive good returns.
The book showcased the Indian conglomerate, Tata, facing one of their most difficult times (in the aftermath of the November 26, 2008, terror attack on their Mumbai property, the Taj Mahal Palace Hotel) and how they triumphed over that horrendous crime by being a beacon of light in terms of how a company could respond to all stakeholders after such a tragedy.
Read more here at:
http://www.scmp.com/business/article/1888943/taj-groups-response-wake-mumbai-terror-attacks-example-business-broader
Wouldn’t this be great if we could engage our American companies to start thinking along these lines?